Executive Board Advisor

Bill Walshe

Bill Walshe is a successful Luxury Hospitality Senior Executive, with experience in The Middle East, Europe, Asia, and the USA. His expertise includes creating, launching, and building world-class / market-leading luxury hospitality brands that are unique, differentiated, relevant, and profitable. In addition to brand creation and curation, Walshe is vastly experienced in organizational growth, new market entry, revenue generation & management, distribution & digital platforms, marketing, communications, and operations. He is renowned for creating hotel experiences of absolute individuality, that consistently deliver extraordinary service. He has a track record of delivering rapid organizational transformations and turnarounds in highly challenging business circumstances, and for delivering premium returns for owners; both owners of the corporate entities he has led and for individual owners of managed hotel assets. Walshe is an extremely passionate culture builder, with a proven and measurable record of organizational cultural improvement, leading to market-leading belonging and satisfaction metrics. Walshe is considered by peers and partners to be highly creative and innovative, with profound strategic capabilities.

For the past 11 years, Bill Walshe was CEO of the award-winning modern luxury hotel group Viceroy Hotels & Resorts. In 2022 the brand was ranked 10th in the world in the coveted Travel & Leisure World’s Best awards. In March 2023 Walshe successfully completed the sale of the group on behalf of owners Mubadala (Abu Dhabi) and stepped down as CEO, and at that time he was appointed consultant to the Principals of Highgate, the acquirers of Viceroy. Previous experiences with Kempinski Hotels & Resorts, Jumeirah Group, and The Doyle Collection qualify Walshe as one of the most experienced leaders in the independent luxury hospitality market globally.

Walshe is also currently a member of the Advisory Board of American Express Travel. He is also a Strategic Advisor for Urban Golf Performance, (luxury golf & lifestyle brand), and Hospitality Brand Advisor to ALPEN, a luxury travel services and storage group. Walshe previously served on the CEO committee of The Global Hotel Alliance.

Walshe is a prominent and in-demand public speaker, giving frequent talks on the subjects of business ideology, luxury service, and brand management. He is also considered an authority on hospitality culture creation and activation and launched his cultural platform Prideology® in a 2017 TEDx talk.